In the vast expanse of e-commerce, Amazon reigns supreme. With its ever-expanding reach, sellers on the platform need all the tools they can get to optimize their business. Today, we at Scan Fair will dive deep into a comparison between two such tools that have garnered attention: Helium 10 and Keepa. Which one should Amazon sellers invest in? Let’s find out.
What Are the Usages of Helium 10?
Helium 10 is a robust suite of tools designed to help Amazon sellers at every stage of their selling journey. Here are some primary usages:
- Product Research: Identify profitable products with tools like Black Box and Xray.
- Keyword Research: Magnet and Cerebro help sellers identify the best keywords for their products.
- Listing Optimization: Scribbles ensures listings are optimized with the most relevant keywords.
- Product Launches: Use the ‘Launch’ tool to get initial traction for your products.
- Inventory Management: Forecast and manage your inventory to avoid stockouts.
- Refund Assistance: Automated assistance in claiming reimbursements for lost or damaged inventory.
What Are the Usages of Keepa?
Keepa predominantly focuses on providing detailed price history charts and alerts for Amazon products. Here’s how sellers and buyers use it:
- Price Tracking: Monitor price drops or increases on specific products.
- Deal Alerts: Get notifications when a product reaches your desired price.
- Price History Analysis: Analyze price trends over time to make informed buying or selling decisions.
- Sales Rank Tracker: Understand how well a product is selling on Amazon with sales rank data.
- Product Database: Discover products based on various filters, such as sales rank, reviews, and more.
Pros & Cons of Helium 10
Pros:
- Comprehensive suite catering to various needs.
- User-friendly interface.
- Integrates well with the Amazon Seller Central platform.
- Provides training and resources for users.
Cons:
- Might be overwhelming for new users due to its myriad of tools.
- More expensive compared to standalone tools.
- Some tools may not be essential for every seller.
Pros & Cons of Keepa
Pros:
- Excellent for tracking price history and getting deal alerts.
- Easy to use with a straightforward interface.
- Browser extension available for quick insights.
- More affordable for sellers focusing solely on price tracking.
Cons:
- Limited in scope compared to all-in-one tools.
- Paid features once free have been moved to a subscription model.
- Not a comprehensive solution for all seller needs.
Pricing Comparison of Helium 10 & Keepa
(Note: Please refer to the respective websites for the most updated pricing.)
Helium 10:
- Free plan available with limited features.
- Platinum Plan: $97/month.
- Diamond Plan: $197/month.
- Elite Plan: $397/month.
Keepa:
- Basic usage is free.
- Premium Plan: $15/month.
Features of Helium 10 vs. Keepa
- Helium 10: Product research, keyword research, listing optimization, inventory management, refund assistance, PPC campaigns, and more.
- Keepa: Price tracking, deal alerts, price history analysis, sales rank tracking, product database.
Ease of Use Comparison
Helium 10: With a plethora of tools, there might be a learning curve. However, Helium 10 offers tutorials and a user-friendly dashboard to make navigation easier.
Keepa: Being focused on price tracking and history, Keepa is simpler and more intuitive, especially with its browser extension.
Which Tool is Better for Amazon Sellers?
The answer truly depends on the needs of the seller:
- For those looking for a comprehensive tool to handle multiple aspects of Amazon selling, Helium 10 is the way to go.
- Sellers who are mainly focused on tracking price history and getting deal alerts will find Keepa more suitable.
Which Has Better Customer Support?
Support is essential, especially for tools as integral as these. Both Helium 10 and Keepa have responsive customer support, but Helium 10 has an edge with its extensive library of tutorials, webinars, and an active community.
Conclusion
Both Helium 10 and Keepa offer value to Amazon sellers, albeit in different ways. While Helium 10 is an all-in-one solution for sellers to optimize their Amazon business, Keepa shines in the domain of price tracking and history. Depending on individual needs, one can choose either, or even both, to get the best of both worlds.To understand the true value of a tool, it’s crucial to know what existing users say. From our research, many users appreciate Helium 10 for its extensive functionality and continuous updates. On the other hand, Keepa users often laud its accuracy in tracking and easy-to-understand charts.