Amazon, being the colossal e-commerce platform that it is, necessitates astute market analysis for sellers to thrive. Tools like Jungle Scout and Keepa have emerged as frontrunners in facilitating this analysis. In this in-depth review by Scan Fair, we pit Jungle Scout against Keepa to determine which is more beneficial for Amazon sellers.
What Are the Usages of Jungle Scout?
Jungle Scout primarily serves as a product research tool tailored for Amazon sellers. Its notable usages include:
- Product Database: Helps sellers identify lucrative product opportunities based on filters such as sales, rank, and reviews.
- Keyword Scout: Assists in pinpointing high-traffic keywords, enabling effective product listing and advertising strategies.
- Sales Analytics: Provides a comprehensive breakdown of your sales, profits, and operating expenses on Amazon.
- Supplier Database: Connects sellers to legitimate global suppliers based on the product or company.
What Are the Usages of Keepa?
Keepa’s central role is as an Amazon price tracker, but its utilities extend beyond that:
- Price Drop Alerts: Notifies users when a product’s price falls within their set threshold.
- Price History Charts: Displays the price history of millions of Amazon products, allowing for trend analysis.
- Deal Finder: Showcases discounted Amazon items, making sourcing products more cost-effective.
- Sales Rank Tracker: Helps understand product popularity by tracking its rank over time.
Pros & Cons of Jungle Scout
Pros:
- Comprehensive product research tools tailored for Amazon.
- User-friendly interface makes it simple for beginners.
- Reliable sales estimates based on real Amazon data.
- Active customer support and community.
Cons:
- On the pricier side, especially for new sellers.
- Requires regular learning due to feature updates.
- Might be overwhelming with data for some.
Pros & Cons of Keepa
Pros:
- Efficient real-time price tracking.
- Broad database covers a multitude of products.
- Browser extension allows for quick insights.
- Historical data aids in predicting future price movements.
Cons:
- Some features become premium after a trial.
- User interface may seem outdated.
- Limited to price-related insights.
Pricing Comparison of Jungle Scout vs. Keepa
Jungle Scout:
Jungle Scout is a comprehensive suite of tools designed to help Amazon sellers find product ideas, source suppliers, optimize listings, manage inventory, and analyze sales data.
- Monthly Plans:
- Basic: Offers access to the browser extension, opportunity score, and product tracker for a single user. This is usually the most basic and affordable option.
- Suite: This includes everything in Basic, plus additional features such as keyword scout, inventory manager, and more historical product data. It’s aimed at growing businesses.
- Professional: This plan is tailored for more seasoned sellers and includes all Suite features plus additional users, more tracked products, and other advanced selling tools.
- Annual Plans:
- Purchasing a yearly plan usually offers a discount compared to the monthly subscription. The tiers generally correspond to the monthly plans but at a lower effective monthly rate.
- A la Carte Services:
- Jungle Scout occasionally offers additional services like professional product photography or listing optimization for an additional fee.
Keepa:
Keepa is primarily a price tracker tool for Amazon products. It provides price history charts, price drop and availability alerts, and can track deals.
- Free Features:
- Keepa offers basic price tracking and history charts for all users without a subscription.
- Subscription Service:
- Keepa has a subscription model that unlocks more advanced features, such as comprehensive price history data, stock level monitoring, and additional notification options.
- They typically charge a flat monthly fee with no tiered service levels, making it a simpler pricing structure.
- No A la Carte Services:
- As far as it was known until April 2023, Keepa didn’t offer separate paid services outside of its subscription.
For both services, there are often discounts available during special promotions or for first-time users. Also, the prices can vary based on additional features, like the number of tracked products or historical data access.
Features of Jungle Scout vs. Keepa
- Jungle Scout: Product and supplier database, sales and keyword analytics, listing optimizer, competitor tracking.
- Keepa: Price drop and availability alerts, price history charts, browser extension, sales rank information.
Ease of Use Comparison
- Jungle Scout: With its intuitive interface, Jungle Scout offers quick onboarding, aided by tutorials and webinars. However, its vastness may require time for mastery.
- Keepa: Although straightforward, Keepa’s design might seem less modern. Nonetheless, its functionalities are straightforward, especially with the browser extension.
Which Tool is Better for Amazon Sellers?
The “better” tool largely hinges on a seller’s specific needs:
- For Product Research & Sourcing: Jungle Scout stands out with its vast database and analytics.
- For Price Tracking & Trends: Keepa is the go-to with its real-time alerts and extensive price history.
Conclusion
Both Jungle Scout and Keepa cater to distinct needs within the Amazon selling spectrum. For comprehensive product research and market insights, Jungle Scout reigns supreme. On the other hand, if tracking prices and understanding product rank dynamics is crucial, Keepa delivers effectively. Sellers, especially those new to Amazon, should first outline their requirements before investing. With the right tool from this review by Scan Fair, success on Amazon becomes a more attainable goal.