Dropshippers can now accurately reprice their Walmart listings while other repricers rely on incorrect data 40% of the time
The Problem with Walmart Repricing
If you’re a serious seller on Walmart Marketplace, you’re likely using a repricer to keep your listings competitive and get a better shot at winning the buy box. The repricer you’re using relies on Walmart’s API to receive updated prices, as well as important information about the buy box owner — such as their name, current price, and seller metrics.
The problem is that the data being shared by the Walmart API is wrong. A lot.
In fact, over 40% of the buy box data sellers receive from the Walmart API is out-of-date, missing, or downright incorrect. How can you be expected to reprice your listings effectively if the automated strategies you’re using are reacting to old or inaccurate metrics?
Well, you could keep flying blind in hopes that Walmart will improve their API and start pushing more precise information about their prices. Or you could start repricing based on the actual prices and buy box information displayed on the front-end of Walmart Marketplace. The price and offer that the actual buyer is seeing when they are shopping on Walmart.com.
The Flashpricer Solution
That’s where Flashpricer comes into play. The founders of Flashpricer are on the same team that built OAGenius, a software that manages inventory, prices, and orders for Walmart dropshippers. Their work on OAGenius led them to invent highly-effective technical solutions for cataloging information from the front-end of Walmart Marketplace in order to collect data quickly and accurately off of Walmart.com without relying on their API.
Their newest endeavor, Flashpricer, puts these skills to use, using their proprietary methods to correct, append, and complement the data received from the Walmart API to power their repricing strategies with the insight needed to price sellers into the buy box more competitively.
How Flashpricer Works
Unlike any other Walmart repricer on the market, Flashpricer can:
- Double-check Walmart API notifications against real live competitor pricing on Walmart.com before pushing new price updates
- Push price updates immediately when the Walmart API reports a buy box price change
- Check and update buy box prices even if a buy box change notification is not received from Walmart
- Bulk push updates that are not related to competition price changing i.e. min/max settings updates or total cost of an item updated from the supplier
- Find out exactly who is on the listing and at what prices
These features safeguard your listings from delayed or inaccurate Walmart API notifications, giving their users a huge advantage over other sellers who are using other repricing softwares.
Don’t believe that there could be this much variance across repricers? We thought it seemed crazy, but our network of dropshippers have detected major differences when using competing software.
Flashpricer accommodates all the same smart strategies that you might be used to from other softwares. They can offset your price above or below the buy box price by a specific dollar amount or percentage, or they can match the buy box price exactly.
They’ll protect you from being removed from the listing for a “reasonable price not satisfied” error from Walmart by allowing you to set a max price in relation to your cost. And they’ll make sure you never sell for a loss by respecting your min price, even if your buy box offset would technically bring you below it.
For example, if the buy box price is $20.00, your minimum price is $17.00, and your repricing strategy is to beat the buy box price by $4.50, then technically they should reprice you to $15.50, but would respect the minimum price and only reprice you down to $17.00. Flashpricer never oversteps your minimum or maximum thresholds.
Conveniently, Flashpricer users can check the following information in an easy-to-digest view:
- Min/Max price
- Current price
- Competition price
- Number of competitors
- Number of offers on the listing
- Estimated profit (at your current selling price)
The Bottom Line
If you’re dropshipping on Walmart Marketplace, you no longer have to worry about repricing. Flashpricer ensures that you’ll be getting more accurate and up-to-date buy box information than with any other solution out there, with changes being pushed constantly in response to other sellers’ prices.
For a limited time, our readers can request beta access to Flashpricer before it is available to the public, giving them an increased edge over the competition. Head to Flashpricer’s website to sign up.