Best Amazon SEO Tools in 2023

There are some tools that can help you Amazon SEO business.

Amazon is the best place to sell your products. With a click of a button, you can reach millions of potential buyers at once, and the competition is fierce. But how do you get noticed in such a crowded field? If you want to stand out from the crowd, it’s important that you use SEO (Search Engine Optimization) on Amazon. Many different tools can help you optimize your listing for visibility on Amazon’s search results pages (SERPs). However, not all tools are created equal: some are better than others at helping you rank higher with keywords or phrases related to what your product sells or provides (for example, “best sellers” or “pets”), while others focus more on other aspects such as backlink quality analysis and social engagement metrics.

What is Amazon SEO?

Amazon SEO is a long-term strategy for improving your product’s visibility on Amazon. It involves using keywords, product reviews and other techniques to get your listing in front of customers looking for what you have to offer.

Amazon SEO differs from Google SEO because it focuses more on creating content instead of just ranking a website. The information that you convey through this content is then used to increase sales velocity by getting people to visit your site more often and make purchases sooner than they would if they did not see any new content being published on it (e.g., an article about how much money someone makes every year).

What Are Keywords on Amazon?

Keywords are the words and phrases people use to find products on Amazon.

The keywords used in the title and description of a product listing are called “keyword targeting,” while those used in the product name and bullets are called “organic search terms” (search terms).

Keywords can also be used in reviews: if you find an interesting review with a high number of positive votes, check out what was written about the product before purchasing it!

How do I Find the Best Keywords for Amazon?

You can use a keyword research tool to find relevant keywords for your product or service.

There are many different kinds of keyword research tools out there, but the two most popular ones are Google Autocomplete and SpyFu. Both tools will offer suggestions as you type in a phrase. If you’re not sure which one is best for you, it’s always good practice to do some comparison shopping before choosing a tool for yourself!

Once you’ve narrowed down the list of possible terms, it’s time to start testing them with paid ads against your competitors’ products/services and see what happens!

How Do I Increase Keyword Ranking on Amazon?

If you want to increase your ranking on Amazon, it’s essential to use the right keywords in your title and product description. The keyword itself is not as important as how often that keyword appears on page one of Google search results (the first page). If your title uses multiple words, try using just a few key terms instead of trying to cram as many into it.

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Sellics & Jungle Scout are some of the best Amazon SEO tools.

If possible, choose keywords with low competition so that they’re easier for customers to find and click on when they are looking for what you have available for sale online. Also, make sure that each time someone searches “Amazon SEO tool” or “Amazon keyword research tool,” they see something similar when entering those search terms into their browser bar at the top of their screen before anything else happens; this will help them decide whether or not they want more info about what kind of information might be available through purchasing one particular product from another retailer such as Target Corporation’s website where shoppers can buy clothes under $10 each month by visiting the website.

How is Amazon SEO Different from Google SEO?

Amazon SEO is a bit different from Google SEO. Here are some of the most significant differences:

  • Amazon SEO requires more time and effort than Google SEO.
  • Amazon SEO has much more competition than Google (with fewer than 10 million products).
  • You need to be well-versed in technical skills and an expert in content creation, product review writing and management.


Sellics is a tool that helps you find the best keywords for your product. It also helps you to optimize your listings and monitor your competitors. Sellics can help with Amazon SEO, Amazon PPC, and Amazon FBA (fulfillment by Amazon).

Sellics tools are designed to help sellers find their ideal terms so they can rank higher in search results without spending hours on themselves!


KIPRT is a keyword research tool for Amazon that can help you find keywords with high search volume, low competition and high conversion rates. KIPRT has several features:

  • It gives you detailed overviews of the best-selling products in your category. This way, it’s easy to see what keywords are worth targeting and where they rank on the SERP.
  • You can compare multiple categories at once (for example, electronics vs. books) to see which ones have higher search volumes than others.


Fakespot is a tool that helps you detect fake reviews on Amazon. It uses machine learning to identify fake reviews and is free to use.

Fakespot can help you find the best keywords for your products by analyzing user behavior on Amazon and other eCommerce sites like eBay and Etsy. This will help you determine what your competitors are doing so that you can try and beat them at their own game!

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Jungle Scout

Jungle Scout is a great Amazon keyword research tool. You can use it to find the best keywords for your product and even check how much competition there is in certain categories of products.

You can access Jungle Scout through its browser extension for Chrome and Firefox (it also works on Safari). You’ll need to download the desktop application for Mac or Windows if you want to use it on your computer instead of just using an online web app like I did because this version doesn’t have all of the same features as other versions do which means that I couldn’t find out exactly what was happening when I clicked on something else besides my product!

For more info about this tool, you can follow Jungle Scout reviews article on Scan Fair website.

Helium 10

Helium 10 is an Amazon SEO software that helps you find the best keywords for your products. Helium 10 can help you determine the right price for your products and rank them high on Amazon.

Helium 10 has been around since 2017, but it has recently been updated with a new feature: keyword research using SEMrush’s RANK keyword data in conjunction with their proprietary algorithm. With this integration of three tools, users can see what terms have been searched by buyers at any given time and decide which ones are worth focusing on in terms of ranking higher in search engine results pages (SERPs).


AMZScout is a paid tool that helps you find the best-selling Amazon products. This is a great option if you are looking for a good way to get started with your Amazon SEO strategy. You can use it free for 30 days and see how it works before you purchase any of their plans or subscriptions.

AMZScout has been around since 2003 and has helped thousands of sellers rank high in Google for their keywords over the years by giving them access to data about what people search most often (and which keywords have been most profitable).

Product Research Pro

Product Research Pro is a keyword research tool for Amazon sellers. It helps you find the best keywords for your Amazon product listings and how much competition there is in each category. The tool also shows you what setting will optimize your product listing based on search results and other factors.

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Product Research Pro helps you optimize your product listings and increase sales by showing which keywords work best for your niche market, whether eCommerce or physical goods like books or clothing.


AMZBase is a web-based Amazon keyword research tool that provides keyword suggestions, search volume and competition analysis. It helps you find the best keywords for your product by providing recommendations based on current trends. You can also use it to understand how competitive a keyword is in terms of competition and ranking volume.

Unicorn Smasher

Unicorn Smasher is a tool that helps you find the best keywords for your product listings. It is an Amazon keyword research tool for sellers.

Unicorn Smasher finds keywords that have low competition and high demand, as well as those that have a high conversion rate. This makes it ideal for sellers who want to increase their ranking on Amazon search results pages (SERP).

Sonar Tools

Sonar Tools is a powerful Amazon SEO tool that helps sellers analyze their listings and find the best keywords for their products. It’s free for sellers with less than $100,000 annual sales on Amazon.

The tool has several features that help you optimize your product listing:

Keyword Research: Find out how many times each search term was searched across all competing sites in a given month or year; see how many users are searching for specific phrases (e.g., “best deals”); see how often people use these terms when they search

Position Tracking: Analyze where your competitors rank on Google or Bing so you can make sure you’re getting top-tier placement

The scope from Seller Labs

Scope from Seller Labs is a tool that allows you to optimize your listings and make sure they are displayed in the best possible light. The company’s software provides all the information needed to rank for high-performing keywords, including positive and negative reviews, product descriptions, images, video reviews and more.

This tool offers an easy way for sellers to find out how their products are performing on Amazon by taking advantage of metrics such as conversion rate (which shows how many people actually buy items after seeing them), bounce rate (the percentage of visitors who leave immediately) and cost per click campaign performance rates.*


We hope this comprehensive guide has helped you understand what Amazon SEO is, how to find the best keywords for your product, and how to use keyword research tools to optimize your sales on Amazon. If you have any questions, please don’t hesitate to reach out! We’re always happy to help.

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