Best Free Amazon Research Tools

Best Free Amazon Research Tools

Amazon is the world’s largest online retailer. It has over 200 million active customer accounts, and over 50% of U.S. households are Prime members. Amazon also has an extensive selection of physical goods through its retail stores. Still, it’s most famous for being an online marketplace that connects buyers to sellers via its website or mobile app—Amazon Marketplace allows you to make purchases from other sellers on the platform with your credit card information and then have them shipped directly to your door!

Amazon offers many different ways for users to find products across its vast catalog: there are search results based on specific keywords or phrases; categories like “Food”; date ranges such as “Today Only!”; sales rank variations such as “Lowest Price Today!”; reviews left by customers who purchased this item recently (and vice versa); etc ad infinitum…

Today, we’ll discuss some of the best free Amazon research tools. We’ve scoured the internet for ones that are relatively user-friendly, reliable, and easy to use. So without further ado, let’s dive into our list: In the essay we in Scan Fair will talk more about this topic.

Keyword Tool

The Keyword Tool is a free tool that can be used to find product niches, keywords for your product, and more. It’s less potent than some of the paid tools in this list, but it does an excellent job at what it does.

This tool is a great place to start if you’re looking for an effective way to research Amazon keyword ideas!

Helium 10

Helium 10 is a paid tool that allows you to do keyword research, product research, competitor research and more. If you’re looking for an Amazon research tool that’s free and easy to use, this isn’t it. However, if you have the budget for Helium 10, it might be worth considering as your go-to tool for all things related to Amazon product research.

Helium 10 features include:

  • Keyword rank tracking (with accurate results)
  • Unfinished products finder (find out what people are looking at before making a purchase)

Unicorn Smasher

Unicorn Smasher is a tool that allows you to create keyword research and competitive analysis for your niche. It’s free, but it does have some restrictions on its use.

Read More:   How to Hunt Products on Amazon without Tools?

You can use Unicorn Smasher by following these steps:

  • Sign up for an account at (they offer free trials)
  • Please create a new project or choose from one of their pre-built templates that suits your needs

Jungle Scout

Jungle Scout is a suite of Amazon tools that help you find profitable products to sell on Amazon. It includes the Amazon product research tool, the Jungle Scout Web App and the Jungle Scout Chrome Extension.

The Jungle Scout Chrome Extension allows you to search for new products within your browsing history without leaving your browser (and it’s free). This can be useful if you want to see how many different selling options are available in specific categories or browse through past searches with one click!

The Jungle Scout Web App lets sellers analyze their performance data while they shop on Amazon. They can also look at historical sales trends over time by location or marketplace and compare their results with other sellers in similar categories or geographic regions around them.


AMZScout is a free keyword research tool that helps you find profitable keywords on Amazon. It helps you identify the right products, set up your listings and rank for them, track performance, analyze organic traffic data and more.

It’s one of the best free Amazon keyword research tools because it has so many features—you can:

  • Find profitable keywords for your business or product by entering any general term or phrase into its search bar;
  • Search for specific terms related to digital marketing to find profitable keywords;
  • Use “in context” searches that give you results based on how often someone types in specific words associated with your product/service (for example: “How do I make my website mobile friendly?”);
  • Analyze sales data from past campaigns by clicking on “View Shopping Cart History” within any campaign report page (this will show you what products were purchased).


Xray is a keyword research tool that provides you with a comprehensive overview of the best-selling products on Amazon. It can also be used for competitor analysis, product discovery and more.

Xray allows you to search through millions of keywords across thousands of products. You will then be able to see which ones have been selling well, their top-performing terms, and which keywords they rank highly for.

Read More:   Why I Stopped Selling on Amazon: A Seller's Perspective


Sonar is a keyword research tool that helps you find the most profitable products to sell on Amazon.

Sonar shows you a list of the top keywords for each product, so you can see what other people are searching for and how popular those keywords are. This will help guide your product selection when creating an inventory or a new Amazon listing.


There are many ways to get started with Amazon research, and we hope this article has helped you narrow down your options. We’ve covered several tools that research everything from keywords to competitors and fundamental data analysis skills like sorting and filtering. The best way to find the right tool for your needs is by consulting customer reviews and doing trial runs with each one. That way, you can decide which tool best suits your needs before committing any funds!

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